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PRODUCT MARKETING EXECUTIVE

I get into your customers' head.

I'm Nicole Wight. I build and scale product marketing teams, turn messy, confusing product stories into positioning people actually understand, and create go-to-market systems tied to adoption, pipeline, and revenue.

My background spans B2B SaaS, FinTech and payments, accessibility, mission-driven technology, and products used at global scale. I've led product marketing at Meta, AudioEye, and Ministry Brands, building and developing high-performing PMM teams while creating the strategy, systems, and operating rhythms that help them succeed. My work spans individual launches, portfolio strategy, GTM transformation, and building product marketing functions that perform at scale. I've done this inside global tech companies, high-growth SaaS businesses, and startups building the function while the business is already moving.

Head of Product Marketing Vice President of Product Marketing

Prefer to copy the address? HeyNiki@nicolewight.com

Portfolio password: hireme

Career highlights

$37.1M ARR supported by a revenue enablement program built for 200+ employees
200+ GTM motions at Meta driving 48% average feature adoption lift
30–50% YoY audience growth across five global regions
2.9B+ Users impacted by accessibility initiatives at Meta

WHAT I ACTUALLY DO

Product Marketing Leadership Organizational Leadership & PMM Org Design Go-to-Market Strategy Positioning & Messaging B2B SaaS FinTech & Payments Portfolio Strategy Product Launch & Adoption Sales & Revenue Enablement Competitive & Market Intelligence Customer Research & Voice of Customer Team Building & Development Growth Strategy