Transforming Adversity into Digital Advocacy & Revenue Growth
As a seasoned executive with over a decade of experience at tech giants like Meta and AudioEye, Nicole Wight brings a unique blend of resilience, innovation, and strategic acumen to every leadership role.
Nicole’s Journey:
In 2006, a life-altering tragedy struck Nicole Wight's family, forever changing her perspective on accessibility and inclusivity. *Note: The date is incorrect on the video. This pivotal moment became the catalyst for a remarkable journey in the tech world, driving her passion to make digital spaces accessible to all.
Rising from personal challenges, Nicole carved a path in the tech industry, culminating in a significant role at Meta. There, she excelled on the Communities Product Marketing team, honing her skills in user engagement and digital strategy.
Now, as the Senior Director of Product Marketing and Revenue Enablement at AudioEye, Nicole leads the charge in revolutionizing web accessibility. Her rapid ascent within the company is a testament to her innovative approach and unwavering commitment to digital inclusion.
Nicole's unique blend of personal experience and professional expertise makes her a powerful advocate for accessibility in the digital realm. She doesn't just understand the importance of inclusive technology – she lives it.
From tragedy to triumph, Nicole Wight's story is one of resilience, innovation, and a relentless drive to make the internet accessible to everyone. Her journey continues to inspire and shape the future of digital accessibility.
Leadership Philosophy:
“Disrupt the Status Quo, Amplify Every Voice”
What Sets Nicole Apart:
Nicole leads with the passion of a rockstar and the precision of a surgeon.
She:
Inspires teams to reach ambitious goals
Amplifies individual talents
Adapts swiftly to industry changes
Orchestrates diverse perspectives
Challenges the status quo
Communicates with transparency
Drives measurable results
With resilience born from personal experience, Nicole creates an environment where creativity, transparency, and openness thrive and accessibility is always center stage. Her approach turns challenges into opportunities, transforming teams into high-performing ensembles ready to disrupt the tech world.
Recent Achievements:
Launched AudioEyeQ, AudioEye's first free educational platform for accessibility
Featured as a guest expert on the GTM Alliance Podcast, GTM FM Link Pending
Contributed insights to Product Marketing Alliance's and GTM Alliance State of the GTM Report Q42024 Link Pending
Developed and implemented a comprehensive go-to-market strategy for AudioEye's new product lines Proprietary
Active Mentor in Product Marketing Alliance’s Mentor Program for Director levels and below with a career in product marketing
Drove significant improvements in product adoption rates through innovative marketing campaigns, such as AudioEyeQ
Led the initiative to align AudioEye's marketing messaging with evolving accessibility standards and regulations, such as Title II. Proprietary
Orchestrated successful partnerships with key industry partners such as CivicPlus and FinalSite to expand AudioEye's market reach
Why Choose Nicole:
Nicole brings a unique blend of expertise, innovation, and passion to Product Marketing:
Proven Track Record: With significant successes at AudioEye and Meta, Nicole has consistently driven revenue growth and product adoption in marketing organizations at the late-stage startup and at scale stages.
Accessibility Champion: Nicole’s personal experience and professional dedication make her a powerful advocate for inclusive product design and marketing. People with disabilities are part of the market. Always. And whether you believe it or not.
Strategic Vision: Nicole excels at crafting and executing go-to-market strategies that resonate in today's dynamic digital landscape, having shipped over 200+ GTMs in her career.
Cross-Functional Leadership: Nicole’s ability to orchestrate diverse teams ensures seamless alignment between product development, marketing, and sales. She has been there and done that twice and three times on Tuesdays.
Innovative Approach: Nicole’s "rockstar" edge brings fresh, disruptive ideas to traditional marketing challenges. You get what you get. She will speak her mind and you will never question her integrity.
Data-Driven Decision Making: Nicole combines creative flair with analytical rigor to deliver measurable results - every time - using hard numbers and facts.
Industry Thought Leader: Nicole regularly contributes to industry publications and podcasts demonstrating her finger is always on the pulse of current trends. Iconic.
Adaptability: Nicole’s agile leadership style thrives in fast-paced, evolving tech environments. Where you see chaos, Nicole sees a clear path to success.
Mentorship Focus: Nicole’s commitment to developing talent ensures a strong, capable marketing team. Nicole believes you have done your job if a mentee is growing in their career - especially if they grow out of their current company.
Authentic Leadership: Nicole’s resilience and transparency inspire teams to push boundaries and achieve ambitious goals. She has lived a perspective no one should have to live and it is both her strength and her super power.
Choosing Nicole means selecting a leader who will not just elevate your product marketing, but revolutionize it with a perfect harmony of strategy, creativity, and purpose.
"Nicole is an incredible powerhouse combination of product marketing, community leadership and innovative thinking." - Ariana Rizzato, Creative Director @ Meta
Ready to Elevate Your Organization?
Nicole is not currently open to exploring new full-time opportunities at this time, however she is always open to connections and conversations. She is actively seeking guest spots on marketing podcasts, radio or television to amplify the importance of accessibility in marketing and technology across the internet.
Contact Nicole with those opportunities by scheduling a virtual chat (VC) clicking the button below: