pinterest-site-verification=2242b57af824842383419da7d74e2b5b
Cart 0
Cart 0
Seasoned Executive Product Marketing Leader
 

TRANSFORMING METRICS INTO REVENUE | AMPLIFYING EVERY VOICE | DRIVING MISSION-FOCUSED GROWTH

I DON'T JUST TALK MARKETING STRATEGY—I EXECUTE, MEASURE, AND CRUSH TARGETS.

Full-stack marketing executive who transformed a stagnant pipeline into a $37.1M revenue engine through ruthlessly measurable GTM frameworks. Over 10 years orchestrating global teams that consistently deliver 30%+ growth and 48% feature adoption rates.

I pioneered accessibility initiatives impacting 2.9B users while slashing CAC by 15%. Not just another marketer – I turn marketing metrics into winning solutions and customer adoption stories.

WHERE RESILIENCE MEETS RESULTS

In 2006, a life-altering tragedy forever changed my perspective on accessibility and inclusivity. This pivotal moment became the catalyst for a remarkable journey in tech, driving my passion to make digital spaces accessible to all.

Rising from personal challenges, I carved a path culminating in significant roles at Meta and now as Senior Director of Product Marketing and Revenue Enablement at AudioEye, and now I'm bringing my expertise to Ministry Brands as their incoming Senior Director of Product Marketing. My career trajectory reflects not just professional growth, but a deepening commitment to creating technology that serves everyone.

My unique blend of personal experience and professional expertise makes me a powerful advocate for both accessibility and mission-driven technology. I believe that the most impactful marketing happens when authentic purpose aligns with measurable business outcomes.

ROCKSTAR RESULTS

MINISTRY BRANDS | INCOMING SENIOR DIRECTOR, PRODUCT MARKETING (June, 2025)

  • Bringing my data-driven approach and accessibility advocacy to amplify the mission of faith-based and purpose-driven organizations

  • Poised to apply my proven GTM frameworks to drive adoption, engagement, and revenue growth in mission-focused environments

  • Ready to leverage my experience in both enterprise and mid-market segments to expand Ministry Brands' market impact

AUDIOEYE | SENIOR DIRECTOR, PRODUCT MARKETING

  • Delivered record-breaking Q1 performance with 62% increase in website traffic and 37.9% growth in scheduled demos

  • Accelerated Win Rate from 20.66% to 28.87%, achieving 48.15% in mid-market and 40% in enterprise

  • Spearheaded enterprise strategy delivering 30% pipeline growth while reducing acquisition costs by 15%

META | PRODUCT MARKETING LEAD

  • Directed end-to-end strategy for Facebook Groups, driving 30-50% YoY audience growth across 5 global regions

  • Orchestrated 200+ GTMs achieving average 48% increase in feature adoption

  • Created Meta's first internal accessibility playbook impacting 52K+ employees and 2.9B+ users

MY LEADERSHIP PHILOSOPHY: DISRUPT THE STATUS QUO, AMPLIFY EVERY VOICE

I inspire teams to reach ambitious goals. I amplify individual talents. I adapt swiftly to industry changes. I orchestrate diverse perspectives. I challenge the status quo. I communicate with transparency. I drive measurable results.

With resilience born from personal experience, I create environments where creativity, transparency, and openness thrive – and accessibility is always center stage. My approach turns challenges into opportunities, transforming teams into high-performing ensembles ready to disrupt the tech world.

WHAT SETS ME APART

I bring a unique blend of expertise, innovation, and passion to Product Marketing:

  • I deliver proven results. With significant successes at AudioEye and Meta, I've consistently driven revenue growth and product adoption in marketing organizations at both late-stage startup and enterprise scale.

  • I champion inclusive design. My personal experience and professional dedication make me a powerful advocate for accessible products. People with disabilities are part of every market. Always. This isn't just the right thing to do—it's good business.

    I excel at mission alignment. My move to Ministry Brands reflects my desire to work where purpose and performance meet. I thrive in environments where technology serves meaningful human needs.

    I orchestrate cross-functional excellence. My ability to align diverse teams ensures seamless collaboration between product development, marketing, and sales. I've been there and done that twice and three times on Tuesdays.

    I speak with conviction. You get what you get. I will speak my mind and you will never question my integrity. In a world of corporate ambiguity, I bring clarity and decisiveness.

    I make data-driven decisions. I combine creative vision with analytical rigor to deliver measurable results - every time - using hard numbers and facts to guide strategic choices.

Recent Achievements

READY TO CONNECT?

I'm excited about my upcoming role at Ministry Brands, and I welcome connections with fellow marketing leaders, accessibility advocates, and mission-driven technologists. I'm particularly interested in conversations about making mission-focused marketing more measurable and accessible technology more mainstream.

Contact Nicole for speaking opportunities, podcast appearances, or just great conversation by scheduling a virtual chat (VC) clicking the button below: